Monday 21 July 2014

Grow Big In Textile Industry

Don’t just be the part of industry but make your existence felt by others. Become the strong competition and rule the market with your strong brand position. No matter economy is blooming or going down, let your business remain unaffected by changing scenarios of wealth system. Build a connection between target audience and your company to come out as a tough player. It is possible only with an impactful brand image which maintains transparency with customers and offers a collection i.e. unique, useful and updated with changing lifestyle.

Creating or reimaging the existing brand require an overall makeover of a company from its logo design, product display, marketing material, online presence to participation in business specific events. Everywhere from public hoardings to social networking sites, leave a mark so that everyone can come to know who you are. This would probably require the help from marketing professionals who know exactly what all it takes to build an abiding brand name.

When it’s the soft furnishing business, Cannon eye is certainly your one stop destination for branding and advertising needs. We are connected with textile industry from last two decades and still solely dedicated to help the related business to reach new heights. With five integrated solutions we work from the scratch and end till the final touch ups are made, leaving clients with new sales leads. There is a creative hub where innovative art for logo designing, product range presentation-printing & packaging etc, is done by top designers.

For the online business, there are copy & content writers, SEO experts, website designers and developers to give your business a worldwide exposure. Not to forget, our in house photography personnel can offer a distinctive image to your commodities so that they can stand out among other identical products in the market. With so much importance of exhibitions and fairs for amplifying trade revenues, we do offer stall designing services for HGH India and other such events.

Wednesday 16 July 2014

Not Just Participate BUT Leave a Mark

If you participate in business oriented exhibitions considering it just as a picnic, where everyone comes, display products, have fun and go, then you really need to update your facts. An exhibition is much more than this; you could say it a fate maker in simple terms. Whether you are facing difficulty in getting public attention or need more sales leads for a flourishing business, trade shows focused totally on your market can open many doors for your success.

Wait, all this is possible with an IMPACTUL PRESENCE only and not just by the participation. Others will remember you when you appeal to them in a distinctive manner. Anyone can stand up a stall but there are only few which can make a sense for clients and customers. Uniqueness doesn’t mean only some fancy stuff but a smart approach to make everyone on the ground know clear about your services. Creative, concise and compelling- all these C’s must be available in your marketing strategy to get maximum returns.

There is no use of distributing such catalogue which people throw away at the exit. Each and every detailing related to your stall need to be arresting to make abiding impression on the visitors. This calls out for perfection, skills and innovative thoughts. Such qualities are abundant in advertising company-Cannon eye. Meant only and only for the textile industry, we offer Exhibitions and Fair Services to make our customers a significant player in such events.

A large banner to grab the eyeballs or interesting table talkers, our work ends with the exhibition itself. Let us know about your needs and we would go beyond your expectations. The heavy investment you make to take part in fair will bring numerous benefits with our assistance. The fabrication of booth design to its dismantling, everything will be in hands of professionals. Updated with the trends going in market, we offer our clients fruitful services.



Monday 14 July 2014

Reach out to Customers in Impelling Ways

The bottle neck competition in linen industry is due to growing interest of people towards their home decors. They need the best of art picks to reflect their creative side and lifestyle standards as well. It has drawn the attention of many retailers and merchandisers towards the growing opportunities in textile market. Thus, so many upgrades for furnishings by altering fabrics, designs, fabrics and textures keep flooding in the marketplace.

With great business opportunities, there come big challenges. The challenge to survive in the tough market scenarios is what put much business at a downfall. To escape this situation, they rely on marketing strategies, building and imaging brand to stay connected with the target audience over the time. Many textile businesses are even getting online for more popularity and to win the race of being customer’s first choice. This is where the role of advertising agencies comes into play for the linen aspirants.

Despite of the fact you are interested or connected to textile trade, need of promotional and marketing professionals is a must for all. It helps to open up new business horizons that get difficult to grab due to the alarming competition rising day by day. With an impactful brand image, loyalty and trust of customers can be gained which proves to be a blessing especially during the recession period. Therefore, most businesses are taking marketing agencies help in wooing the concerned customers with the abiding tactics.

Cannon eye is one such advertising company working sincerely exclusively for soft furnishing companies. We offer our clients integrated services regarding creative marketing collateral, web services, printing & packaging and exhibitions. The experts are highly proficient in their concerned domains, thus are quite flexible to offer customized solutions whenever required by our clients. From a logo design, brand name registration, catalogue preparation to maintain a top ranking for good online presence, we take the full charge of improving our customer’s trade revenues. 

Saturday 5 July 2014

Here’s why you need To Participate in HGH India??


Almost everyone interested in Indian home market eagerly waits for the HGH India. It is an annual exhibition for home décor, gifts, and textile and house ware. It is in its third annual edition about to happen in for three days between 5th and 7th August 2014. Every year it takes place at Bombay Exhibition Centre exclusively for making a connection between Indian home trade buyers and national and international brands, manufacturers and suppliers.

So, if you are a retailer, importer, wholesaler, distributor or an institutional buyer, you have an excellent opportunity to extend the network of clients along with prospective customers. If we talk about the later year traffic in this fair, then approximately 10,400 Indian retailers participated in it from around 240 cities and town from across the country for their annual sourcing. It is already seen as the unique trade show of India meant only for the Indian domestic market.

In a cost effective manner, you can come to know about various interesting facts of the home industry through this event. Some of them include latest innovations, upcoming lifestyle and product trends such as new material, sources, brands, collections and sources. The golden chance to compare various products along with their prices can be done here. Still, if you are clueless what this exhibition can do to your home textile business, then have a look at following advantages:

  • Identification and finding new customers
  • Strengthen bonds with existing customers
  • Showcase product range at wide platform
  • Launch of new innovations along with instant feedback
  • For brand identity and imaging
  • Enhance sale leads and bulk orders & much more
To make sure you make most out of the HGH India, make sure your booth presence is distinctive. Let it leaves deep impression on the visitors by exhibition and HGH India stall designing services of Cannon eye.

Wednesday 2 July 2014

Creativity Is Our Credibility


Today in an era of cut throat competition, emerging as a long lasting identity is a herculean task. The main focus of businesses today is to build an iconic image, reinforced with customer trust while they stick to their work fundamentals. Just to help companies get that extra push to make a mark in the industry, Cannon eye extends a hand to help businesses reach pinnacle of success.

It has been associated with the home textile industry since the last two decades and has been marked as one of the best creative advertising agency. Adapting to the changing needs and understanding the market dynamic, it has evolved as one stop solution for all its clients. It provides a detailed plan, exploring the five important domains of its services to help a company strive and flourish in the competitive market. The services provided by it are as follows: creative hub, photography, web solutions, print and packaging and exhibitions & fairs. Developing creative campaigns which reflect a clients core values, as well as communicating the message that it wants to deliver to its desired audience. The photography service helps achieving various dimensions of the trending technology, to represent the correct identity of the business. Make your business go global through the robust web services made available to help to achieve global excellence.

Print and packaging also plays a key role in determining a customer’s faith in a particular brand. Keeping in mind the beauty and aesthetic appeal of the product packaging is developed to further enhance the business. Expressing a brand on a huge platform is also essential; therefore major platforms like exhibitions and fairs should be dealt with great concern. To upsurge as a winner being different and distinctive in your approach is must, being one of the most competent creative advertising agency full customer satisfaction and future success is assured.