Your Ultimate Guide For Textile Exhibitions Is Here!!

The stress, efforts, creativity, knowledge and skills hidden behind every stall in an exhibition are worth consideration. Smooth stall proceedings in a trade show are must for every merchandiser to show his proficiency in conducting the business. In front of leading brands, entrepreneurs and big buyers, obviously no one wants to give their company a bad name. Since, exhibition gives a great platform for branding and wide exposure to latest market innovations, it’s important for every growing company to be a part of fairs.

Booth display is not that easy as it sounds. Hard work of many months is involved in every single stall at the exhibition. From deciding a unique stall design to its fabrication, installation and dismantling, a series of serious tasks are required by the proficient personnel. A single mistake can cost you a lot in this highly competitive corporate world. Each exhibition in the event tries to attract the target audience and build the much needed customer database for business growth. Instant customer feedback and chance to make healthy relationship with the top importers, traders, retailers etc is some of the excellent opportunities that a trade show can gift you.

Unless your stall is not able to leave a mark in the event, it’s quite tough to get the flavor of its benefits. If you don’t want to take a chance with your furnishings business, then rely on our professionals. Cannon eye have the skilled personnel to assist you in designing a perfect, innovative and impactful booth. Our exhibition & stall services include everything from stall layout design, brochures, catalogs, marketing material to standees required during the event. We hold a good experience of preparing stalls for textile shows like HGH. So, if you are new to the industry or need the effective marketing for blooming business, then be a part of an exhibition and see the difference. 

Don’t Miss A Chance to Meet Top Home Merchandisers & Buyers

Get to know the recent innovations going in home textile industry with HGH. Every year this exhibition brings the leading brands of home décor, house ware, gifts and home textiles together across India. One can do analysis of the competitive environment as this B2B trade show connects importers, manufacturers and distributors under one roof. So, if you want to get directly connected with the big merchandisers, retailers, institutional buyers or interior designers of the country, then HGH India should be your ultimate aim.

This is a three day event where new as well as established brands launch their products on pan India basis. Most of the exhibitors are from India and some can be from foreign countries as well. Overall, more than 250 exhibitors are expected every year in this fair. If you are dealing with the any of the products from bed linen, furnishing fabrics, bath linen, table linen, decorative made ups, kitchen linen, floor coverings, house ware or gifts; then this exhibition can benefit you tremendously.

Many new and potential customers you can also found here as around 10.400 serious visitors become a part of HGH. They come from varying regions of India and neighboring countries. People coming from approx 270 cities can help you to prepare a customer database for your future use. Beyond this, immediate feedback from the customers can do the market analysis of your new product effectively. In short, participating in HGH facilitates you to build personal connection with existing and prospective customers.

With experts guidance you can take your business sales to peak in HGH provided that you know the right skills for executing your range. Marketing at any exhibition comes with great responsibilities, thus entrepreneurs rely on professionals in trade shows. Cannon eye is the leading advertising agency in the home textile industry that holds experience in preparing stalls for HGH and other fairs of textile industry. With our creativity and skilled personnel we helped many of clients to leave a mark in exhibitions and still associated with many companies in their growth phase.

How Exhibitions Accelerate Business Growth??

Trade shows hold a special place in any business from ages. They are known to bring many opportunities for the entrepreneurs to grow their company. Fairs and exhibitions give the platform where target audience can have one-to-one interaction with the sellers. This helps in the assessing the market potential of a product as well as building customer database for the future. As people from various regions come to visit such shows, the wide exposure required for branding or promotion can be obtained through these events. 

Whosoever succeeds in attracting the visitors the most gets maximum economic benefits from an exhibition. This is why each and every exhibitor tries to come up with unique ideas, innovative promotional tactics and impressive booths to steal the show. It builds up a high competitive spirit among the participants and they try not to leave space for even a small mistake. Since, a success at an exhibition can double or triple the business revenues, many people don’t take a risk and call for professional assistance to make most out of the exhibition. 

Hard work, research and experience are hidden behind the smooth conductance of any stall. From stall design, its fabrication & installation, standees, brochures, catalogs to other marketing collateral, there is lot more required during the event. Cannon eye is calling all the key players of home furnishings to take their business to new heights by leaving a mark in trade shows. Being an advertising agency, we have proficiency in marketing strategies.

We understand every business has its own needs, thus we modify our services as per client needs. An action plan made by our core team once goes through approval by the client, we start working on it months before the exhibition. From a captivating booth display to impactful marketing, everything we take into consideration to ensure fair is a triumph for the customer.

Branding For Breakthrough Success

Focused and sophisticated marketing is what we call branding. It is required for any business to standout from the crowd. Logo, marketing material and website development can help entrepreneurs to build an impactful corporate identity. Many people think that branding comes after a product has been launched, however it’s not true. It should be the primary task during company’s infancy period for the maximum impact on potential customers. 

Advertising is not useful unless it is unable to answer some basic questions about the company. What is brand all about? In future how brand is going to fit in the market? Why anyone should bother about the brand?  It’s not about convincing the target audience to choose you above the competition brands but to present yourself as the only the solution to needs of customers.  It is possible with strategic marketing that is able to-

·         Deliver brand’s vision clearly

·         Confirm the credibility

·         Build emotional connection with target audience

·         Inspire customers to buy

·         Concretes user fidelity

 

For defining and building a successful brand, every small detailing related to it needs special attention. Color of your logo, its meaning, promotion tactics, sales material, product packaging and involvement in trade shows, everything counts in coming under the public eye. With experts help the entire process of brand identity can go smoothly.  Cannon eye is an advertising agency for soft furnishing companies. It has been working into this field from last two decades. With high experience, creativity and knowledge, we are helping the aspirants of this industry to flourish their business at an ease.

Molding services as per customer needs helped us to be a part of success of our partners. Skilled professionals for creative hub, photography, printing& packaging and web solutions are a part of our core team. They keep updating their skills and knowledge as per the latest trends to deliver our clients the brilliant outputs.

Gear Up For the Next Big Event-HGH India

Upcoming grand thing in the soft furnishings marketplace is HGH. This is an international level exhibition which can benefit the participants in many ways.  For all those interested or connected to this industry, HGH means a lot. Apart from economic significance, it is quite impactful in brand awareness, business networking and for the analysis of market status. What’s new coming in the industry, to know about the projects competitors are launching, customer response, building customer database for future, right exposure and there’s much more that can happen in this fair.

To make most out of this exhibition, participants start preparations months before and put best efforts to get benefitted from it. Whether you are thinking of launching a product line or already an established brand, HGH is meant for all. Where for the new comers it gives a platform for branding, others can analyze the customer response from various groups of population. All this can be achieved only when a participant succeeds in catching the public eye.

It’s quite a challenging task to standout among so many competitors during exhibition. The one who comes with the unique ideas, impelling marketing tactics win the competition. This is why exhibitors don’t take a risk and look for professional help to get good revenues in return of the investment they put in HGH. Cannon eye is once again a participant of HGH India, coming up with innovative ideas to help our clients in taking their business to new heights.

We have tie ups with many big brands of home furnishings and take full responsibility to outshine their brand image. The booth design, its fabrication, installation, sales material preparation, attractive promotional ideas, banners, posters are some of the tasks that we perform on behalf of our clients for this tradeshow. Being an advertising company, we make sure that our skills are best display in our HGH stalls as well. So, if you are thinking of participating in this fair, have a word with our professionals for better understanding about our services.

Marketing Importance Exhibitions Hold

Trade shows and exhibitions target a particular industry and the people involved or interested in it. Here, an exhibitor has the opportunity to initiate the business-to business trade and build a customer base for future use. Such fairs are open to a diverse population, thus serve a perfect platform to advertise the product to varying range of audiences. When a broader group of people with a little or no knowledge about your commodity comes to the booth, a better market analysis can be done. A golden chance to assess the market potential of the product is what trade shows offers to participants. 

Brand awareness is another exciting opportunity that exhibitions bring along with them. However, in order to make out most of these fairs there are some important jobs that a participant need to do before, while and after participation. Before going to the show, ensure you complete the following tasks-

• Spread the news of your participation in the event through your website, magazines of newsletters, emails to clients and customers.
• Prepare marketing collateral like flyers, banners, handouts etc with the important and updated information along with your contact details.
• Think about unique ideas that can attract the customers to your booth such as giveaways. Come up with unique selling tactics for the promotion of your product.
• Prepare the staff attending your stall about your company services, thorough knowledge of product line and with correct etiquette
• Prepare a budget for the trade show
• Feedback forms or prizes for those who will complete your survey are going to help a lot. It will help you in improving your offerings for the next time.

During the trade show,

• Use clear, concise posters, banners or other visuals so that people can easily make out you are promoting what sort of services.
• Once a visitor comes to the stall, try to make him fully aware about the commodity you are dealing with.
• Instead of aggressive selling, being polite, patient and smiling all the time is the key to gain customer’s trust.

Once the event is over, feedback forms, customer database, self-analysis and sales during the trade show are some vital factors that can decide your success.

Building Furnishing Brand Identities

Home textile industry is opening opportunities for the new aspirants. Unsolved and unsatisfied needs of the modern home owners still need to be fulfilled. If your product line has the potential to boost the lifestyle of people, then launch it in the marketplace and get ready to be the next big brand. To become a brand, effective advertising and marketing strategies need to be employed. A useful promotion is that where you can differentiate your product from other identical commodities in an effective manner. It is an art of convincing customers that your commodity can deliver results that can’t be obtained by other alternatives.

This is why entrepreneurs seek professional help when it comes to brand imaging. Branding is a classy marketing tactic where emotional connection with the audience is built along with the positive image of the company. It needs extensive research, in depth knowledge, creative ideas, use of advanced technology and skilled personnel. Cannon eye is dealing solely in brand building from last two decades. Our main aim is to deliver integrated services to people seeking the growth in soft furnishings market.

Often entrepreneurs face difficulty in reaching their business goals or to get the right exposure among established brands, to overcome such barriers we join our clients hands. We put knowledge, innovative ideas and skills together to satisfy the needs of our customers. We have an in house studio for product photo shoots, web professionals and creative hub to deliver excellent promotion results. Product printing and packaging materials, brand name and its registration, maintaining the ranking of your company high on search engines, website designing & development are some of the tasks we are proficient in.

As we all know there could be nothing better that the exhibitions for grand level marketing. This is why we take the responsibility of displaying stalls on behalf of our clients in renowned fairs like HGH. From the stall design to its fabrication and installation, we have professionals to deal with everything. Standees, brochures, catalogs, banners, posters etc, all we can design as the customer needs. So, if you are struggling in stealing the audience attention, then bring it to an end and raise your business revenues with us.

Get Ready For The Grand Tradeshow-HGH

HGH is a big event for every entrepreneur in the furnishings business. Every year, this exhibition calls the worldwide furnishings players to exhibit their new innovations. Here, established as well as new aspirants can try their luck and aim for new goals. This platform gives the exhibitors a great opportunity to analyze what are the latest trends in the market and what their competitors have to please the customers. 

With a dynamic stall display, any company can become the hot gossip of the industry. Along with effective branding, HGH gives the traders an awesome source to expand their business contacts. The benefits of being a part of this show are not finished yet. The customer feedback is another important reason to become an exhibitor in this fair. To assess the market nascent of your new innovations hundreds or thousands of visitors come will help you through this show. 

As it is quite expensive and useful to become a participant of HGH, generally entrepreneurs rely on professionals for the stall preparation. If everything goes smoothly, then chances are high for the business acceleration. However, it is not that easy to become a show stealer among so many major players. As everyone put his or her best to take away the limelight, it is essential the creativity, perfection and professionalism are used by every participant for the fruitful results.

Come up with new ideas to stand out among all the competitors and become the major attraction for the public. With Cannon eye, you can leave a mark in this great event. Our experience and skilled professionals can make you a great hit at HGH India. With a unique stall design to its perfect fabrication and installation, we assist clients throughout the stall making process. The sales material including brochures, standees etc, marketing collateral, we take care of everything to make this tradeshow a big success for our client.

Exhibitions in Brand Building

Open to all, exhibitions assist in building reputation for business and firms. Basically, it creates a marketplace where various companies and brands gather under one roof for the promotion of their new innovations. Exhibiting items which they have been developing with precision is a painful task. Overflowing with clients and associated, these exhibitions are an open business between different corporations. Through these tradeshows, you can distinguish the different mindset of aspirants and understand their feedback. You get a chance to analyze the new ideas of your business competitors and have a brief idea of the leading trends. 

These exhibitions tremendously help out in brand building and perk up the company’s reputation at national and international level as well. The exhibition organizer should take the initiative to bring new ideas to draw and approach the visitors.  Firstly, the presentation of the stall should be stunningly attractive. The stalls should be creatively designed and convenient enough for the audience to go through all the items. Each and every individual should have his dedicated efforts involved in this presentation. Like any other product, exhibitions of furnishing items also require thorough planning before displaying it in front of the mass. Creativity, professionalism and presentation techniques are the necessities in exhibiting the stall.

We at Cannon Eye assist our business associates and clients to give right exposure to their furnishing items and thus help in evaluating their market potential. We are skilled in exhibiting effectively our client’s stalls at HGH. This is a great platform for the furnishings brands where there is no place for mistake. For brand promotion and reputation building, there could be nothing better than the HGH.  The innovative thoughts of our employees enable us to make a mark at this grand even every time. There is lot of hard work, professionalism, knowledge and creativity that we put to make HGH a big hit for our clients business.