Saturday 30 May 2015

Best Location For Your Exhibition Stand

What’s the best location and layout for exhibition stall?
How to make sure that your exhibition stand attracts the right visitors? This is one of the most effective and important decisions exhibitors need to make. Here is a little checklist to make the best use of it:

Get a floor plan:

It is essential to get the floor plan. Look for any previous plans to identify patterns that best the attention of onlookers with the the look and feel of stand. Your stand has to fit the location.

Side, corner or island:

Every nook of the stand holds its own importance. The side stand makes it easy to design a reusable stand for the space. Corner spaces help deliver greater traffic than side views. Island spaces can be very effective to assume the main entry points and other features to greet new visitors.

Neighbors:

The neighbors have a special impact on you. The neighbors from the same industry might detract and create industry swamp. Being near to an industry leader increase the competition and chances to get high foot traffic gets reduced.

Don’t limit the creativity:

In spite of limited power supply and other limitations, you have the chance to steal the show. And the only way to stand out in a crowed is to get more creative in terms of stall designing, its fabrication and marketing strategies.

Spread your arms:

If you have multiple arms to your business, then allocate a sepearte stand for each of your services at different areas of the exhibition. Your brand awareness at the exhibition should be impactful enough to separate out different stands. 

Wednesday 27 May 2015

How Exhibitions Can Work Out For Your Business?

Though digital world gives enough and wider scope to increase business sales, but still the importance of exhibitions never fades out when it comes to marketing. They are still important and considered as the vital sources to meet, connect and make rapport with prospective customers as well as clients. A short and informative guide to make sure your huge investment in the exhibition turns out truly beneficial.
  1. Pick the right i.e. industry specific exhibition for you after enough research and discussions. Have enough knowledge about the marketing objectives and the target audience of the exhibition to make a right decision. Look for the trade events where serious customers and decision makers are involved to benefit you.
  2. Build fruitful business relationships with the attendees of the event. Key people of your industry are likely to visit such fairs in a large number. So, you have the golden opportunity to do marketing face-to-face, exchange reviews and of course exchange business cards. It is also a live learning session where you can know about people’s opinions, market trends and much more.
  3. A strategic planning and preparation is must for the smooth exhibition process. From following all exhibitor manual rules to organizing a creative yet appealing booth design on a timely manner, everything counts in reaping more benefits from the events. Professional help from Cannon eye can make you meet deadlines and all business objectives effectively.
  4. Marketing to increase the footfall in booth is must. Get all the banners, posters, danglers, table talkers and other marketing collateral prepared in an advance to eliminate last minute chaos. Make sure in every advertising tactic the main objective of your business is clear and catchy for the target audience group.
  5. Follow-ups are the next important thing that a majority of exhibitors forget to do. Your work doesn’t end with the exhibition. It is required that you follow up the leads generated in the event and even people you’ve spoken to. By sending personal mails or group note, you can stay in touch with them and bring more business. 

Exhibitions Where You Can Explore

Before buying a new product, you always want to know more about the product. You don’t trust new things which make it difficult to decide your choice. You can know your products better and find the right one that match with your choice by attending exhibitions. Whether you are purchasing a new book or looking for an ideal home decor product, these exhibitions will make your options a lot simpler.

Try visiting an exhibition any you will see that they are a large collection from which you can choose from. It is quite time taking when you have to visit all the stalls by yourself but it is worth it. By going through all the stalls you can decide by yourself, which brand and product is best for you.

Exhibitions and stalls are managed by people who represent the brand. You can contact the person in charge to know more about the products you are interested in. It’s not compulsory that you have to buy the product but this way you can understand the features of the brand and their products pretty well.

When it comes to home decor, textile exhibitions in India play an important role in making people aware of new brands and products. Here, the stalls are creatively designed with stunning features and by displaying trending and attractive products. You can explore all the stalls and figure out the one which is perfect for your home.

After you have visited one grand exhibition, you will certainly attend the second one as it allows you to explore and learn new things about products, their style and their uses.

Thursday 21 May 2015

Right Decision About Your Participation In An Exhibition

Much more can happen apart from promoting the product in an exhibition.  Some might have told you participation in a corporate event can bring you tremendous profits.  However, there are some terms and conditions which, when get fulfilled, then only serve desired business growth. Certain risks and profits associated with business specific exhibitions are briefly discussed below.

BENEFITS:

  ü  Trade shows if are industry specific, they become a perfect stage to advertise your products. Here,     desired retailers, wholesalers and manufacturers only visit the show to give reviews and make             business contacts. Also, serious consumers visit the event to benefit your interaction with them.

  ü Exhibitions allows the diversity of viewers and are also open to a large number of audience. It is      useful for the promotions on a broader scale yet in a cost effective manner. You have greater              chances to encounter the population who has a little knowledge or no information about your              products or services.

  ü   Being a part of the fairs and business events increases the possibilities to expand through business-     to-business trading as main players from well established businesses make a visit. Also, for                 increasing the customer database exhibitions and fairs prove to be successful.

RISKS:
ü  Tradeshows require a lot of your time and sometimes more than a day.
ü  Costs involved in designing a stall are high.
ü  The expenses involved to visit the exhibition are also involved.
ü  Competition is quite tough during business events

Monday 11 May 2015

What To Do When You Register As An Exhibitor?

The common problem with the exhibitors is they just know particpating in the textile exhibition is fruitful, but not how?? Obviously, no magic is going to happen just by buying the space for your booth. So, exactly what all need to be done from the time you register in an exhibition till the stall is designed? Here is your step to step guide to ensure maximum profits come out of your investment.
1.      Immediately search for experts who have quality experience in textile exhibition. These professionals are well versed with the marketing and branding tactics to get you in the limelight without a fail.
2.      Make sure the advertising people you have hired have already done work for your concerned industry. Otherwise, you might need to face blunders in your stall. The right choice can only give you the right help for the right publicity.
3.      Make the hired organization clear with your business needs and expectations from the exhibitions. For instance, whether you want to give your company the image of a brand, or you want a new customer database or to get the attention of the target audience on your new creations.
4.      Don’t forget to discuss about your budget earlier and then accordingly know about all the services you can expect from them. Some only design the stall while some can even design, banners, posters, catalogue, table talkers, danglers, corporate gift and much more for marketing.
5.      Get them informed about the date of exhibition so they can deliver you the marketing collateral and other related stuff on time. Their work won’t end with the exhibition. They can even help with the dismantling of the booth.

Considering the above points, find the perfect exhibition company for you and add more revenues to your business. 





Wednesday 6 May 2015

With Strategic Advertising Make More Benefits Out Of Stall

Someone recommended you to participate in the exhibition and you did so. It’s neither a ritual you need to follow nor a magical platform that yields money automatically. No doubt the right business exhibition choice can accelerate your corporate success ride on the right track. However, investing to buy enough space for booth won’t help you to make more profits. A whole lot of planning, efforts and creativity are responsible behind the success of a stall in an exhibition.
Being a layman in the world of advertising, it becomes difficult for the business owners to reap benefits out of textile exhibition. The fact exhibition is a kind of marketing at a bigger scale and thus needs professionals of marketing to exhibit should be clear with every exhibitor. From deciding a creative design that suits business profile to fabricating the stall flawlessly for attracting more and more visitors, all should be done thoughtfully.
At Cannon eye, marketing professionals are available to make things smooth for fairs, corporate events and exhibitions. With years of experience for working in events like HGH India, Cannon eye is well proficient to handle the stall designing services at any scale. A complete support from designing to fabrication, installing and dismantling we provide to the clients. In a meeting with the client, first of all we discuss the needs and expectations with the stall. Then, accordingly the design and budget of the booth is finalized with mutual understanding.

Preparing marketing collateral including banners, posters, table talkers, catalogues, dangles we offer to the client. Designing them with thoughtful artwork to catch the eye of target group is our main criteria. Apart from that, ideas for unique corporate gifts ideas our experts do suggest if and when required. Most important, marketing strategies to increase the footfall in the booth we discuss with the client.