How to Choose the Right Advertising Partner

When you are busy meeting two ends, managing your newly started business, it sales or looking after further image building process. Well this is the time when you need complete assistance of a trusted partner which not only makes brand creatively sound but develops a familiar association with the desired crowd. 

This is the time when you turn towards and expert advice, your creative advertising agency. But getting the right accomplice in your journey to build up a business empire is not easy. Various things should be kept in the mind, while doing so:

-          1- An advertising partner should be the ones that provide a complete 360 degree solution for all your needs. The one which solely focuses on making your brand more successful through various creative techniques and send out the correct message on which your brand stands.

-           2- It should present you with novel ideas which are not only unique but something that would force people to think. Tremendous amount of work needs to be done on the planning and compilation of ideas, not blindly finding following trends.

-          3- There should be a certain amount of penetration in the whole process, so that people know that the brand truly stands over its ethos. Interaction through social platform via SEO/SMO can be of great help, sending out articles, blog etc to get people acquainted with the brand.

-        4- Proper management skills are required in managing the campaigns and other activities held over a large platform like fairs and exhibitions.

-            5- Last but definitely not the least is the policies, the branding partner should have clear objectives and goals. Every progress of the business made should be evaluated and monitored to further upgrade the entire process of marketing.

Since many thing are to be taken into consideration while finalizing on the perfect companion in your struggle towards a successful start. Gladly CannonEye comes to your rescue and proves to be the one of the best in the home textile industry, helping you reach your desired goals through many efforts.  

What Is Required For a Good Logo?

For the name and brand recognition in the marketplace, logo is considered as the crucial part of branding. It’s not just a symbol but a concise image of the company, thus developed by professionals after a thoughtful designing. As it is easy to remember just one image over thousands of words describing values and ethos of business, logo has a significant place in brand identity. Experts summarized five crucial factors that must be present in an impactful logo.

1. Simplicity- When the graphics and text used in logo are simple; it automatically becomes more versatile and memorable. Anything uncomplicated or overdrawn yet distinctive can easily be recognized by anyone. For better understanding let’s take an example of world’s largest manufacturer-NIKE whose strategy for international branding is a graphic swoosh. This symbol resembles the wing of Greek goddess of victory. Thus, effort should be always to create a refined identity which can be grasped by human minds in few seconds.

2. Memorable- Logic of being simple defines this second criterion more clearly. Surprisingly, context or the text in a logo is of less importance to many. Even many don’t bother whether the typed part has any relevance with the desired trade or not. However, it doesn’t mean content appropriateness is not a necessity. There must be a balanced relationship between the entity and what it symbolizes. Sometimes, it becomes impossible to achieve and often objectionable too. Hence, a clear, unique and catchy symbol is the only way to reach out to audience.

3. Ageless- When you can actually realize the designed entity will last long for ages, then it has passed the third criterion of effective logo. Trends come and go; this concept is only valid for the fashion industry. If you keep changing the symbols for brand identification, then your followers might feel lost or disconnected in following you. Stand out the crowd with long lasting identity that has the inexhaustible longevity.

4. Adaptable- Not just the colors and graphics one need to focus upon, functionality of the entity must be considered equally. Experts say logo must be always in a vector format so that it can easily be scaled down to any size. Further, if it can work both in vertical and horizontal directions, this would be an additional benefit. In short, there are variety of mediums and applications where logo should be functional. Starting with black and white colors, considering printing costs are some of the factors in this context that should be well thought-out.

5. Suitability- Does logo needs to signify what your company deals with? Have you seen a computer in any computer brand or mobile in cell phone Company’s logo?? There is no need to tell what does your organization serves through a logo. Instead, quality of the entity is ultimately the concern for audience. For instance, there is no need to fill so many vibrant colors in the logo of a company like a law firm. It would do much better for any kid’s associated industry. 

These vital parts of logo designing can be well addressed and implemented by experts only. For logo designing services in India, Cannon eye is helping out many clients associated with textile market. 

Pictures Reflect Ethos, Value & Grade Of Your Company

Whenever a product lands into the hands of customers, first thing their eyes stuck at is its packaging. Sometimes it’s mostly the creative images or beautiful colors that help to move goods from shelves. Still, if you are not convinced about the impact of photos in advertising then we have another example. Go back to your school days and remember how much difficult it was for you to read those boring black and white books where as those with bright pictures always make us to read more. So, the same thing is applicable for marketing as well.

If the visuals on your products fail to leave an impression on viewers then, chances for its survival in the market automatically get reduced. So, be it any magazine ad, brochure image or the picture in the catalog, each one of them contributes in influencing the viewer’s decision to choose or not your company over other competitors. So, become prominent with your unique and highly impactful commercial photos. In each and every marketing strategy make sure thoughtful images are used to convey the right message about your company services and status.

All this can happen only with the help of experts who have years of experience in product photography. Not just time counts but proficiency in using latest equipments concerned with photo shoots is also the necessity. Creating stories is in nowadays where effort is to make connection with intendance audience through powerful photos. For instance, children playing over a bright colored carpet would be able to convince people better than the same carpet simply lying on floor. It means the photos that people can relate with and find useful in their lifestyle is what a creative photography mean. Make sure what you are offering to the target group meet this essential part of photography and you will never feel out of the competition.

Convey Concept through Your Brand Logo

The most significant symbol of communicating what your brand represents or stand for is through their LOGO. Well though it might just seem like few letters and elements thrown here and there in pretty or simple solid colors. But it somehow empowers your business as it communicates through a simple visual and connects with the masses.

Since the logo is an identifying element of your brand identity, giving it an individuality and uniqueness that sets it apart from other brands. They also increase the visibility of the brand in the market inspiring people to trust, recognize and trust the business. However just to help growing companies gear up for the future challenges CannonEye provide help in designing one of the best logo designing services in India. See how your business flourishes with the correct approach associating you with the target consumers.

Well keeping the formal talks aside we all know that after seeing a logo our brain wheels start churning and we associate eagerness in what the brand could possibly stand for. The mission of having a brand identity would only be sufficed when people see your logo and ask themselves this question” where have we seen this logo”. Yes that is the point when you realize your business is getting slow and steady recognition in the market.

Keeping in mind few basic principles while designing the Logo can be highly beneficial:

Simplistic approach

A simple easy approach not only helps in easy recognition, but also makes it look sleek and versatile. Opt for something that is unique and not overloaded with elements.

To be remembered

Well every simple design comes with an advantage of being easily memorability.

Be appropriate

It should be understandable and convey the intended purpose that the brand stands for.

This is where the creative design hub team comes and resolves all problems and caters to the need of your businesses. All the planning and preparation is done by getting a brief on what the client desires, with an in depth focus on the industry the particular brand stands for. Taking reference on all the current styles and trending modes being used all over.

Make Way for Success with Creative Marketing

Whether you are starting a business or supplying services, you always need a creative group to promote your product as well as your company. An organization is necessary in which ideas and artistic values rise to be the face of a product. This is possible with a creative design hub where catalogs, logos, inserts and web pages are created for the benefit of a company. 

First of all, you require a space in which people from various fields like graphics, content, photography and web can come together as a group. This way, professionals can work efficiently and merge various ideas for creative control. It should have the ability to influence ordinary people with different mindset and from different regions of the world.

Nowadays, business is growing in a phenomenon rate and every city is competing with each other to make a mark in front of the audience. Design hubs play an important role in the development and growth of business. It is basically a place for refined marketing creativity is the key source for every activity accomplished. Understanding the market and research through systematic analysis is carried out for the business to flourish. Brand identity, photography packaging and all come under creative design hub.  

Brand identity: It is one of the departments in a creative design hub that requires a lot of ideas and creativity. An attractive logo, graphic and visual elements always catch the consumer’s eyes. It is the work of a designer to make it unique and matchless and should be perfect to represent a product. The color combination, style and creativity involved are all conducted keeping in mind the product to be marketed.

Photography: A picture always catches the eye at first glance so an image for a brand should be attractive enough to make people feel like purchasing the product. Perfect composition, lighting and layout are necessary to bring out an image for a particular brand. A single photograph should be able to describe the product’s color, design and uses.  

Packaging: Packaging is also one of the steps taken by a creative design hub to improve the standard of a product. A good packaging material will certainly give a good impression of the product. They are specially made to provide protection as well as for marketing purposes. Sometime, labels and brand’s message also includes in these packages which reveal product information and help to consumers to know more about it. 

You will have no trouble in marketing and publicity when all these plans are executed step by step. Creative design services in India also requires the same strategies and methods for promotion of any product. Cannoneye is also a well-established design hub which meets the requirements of various brands and products with a creative approach. 

Let the First Impression of Your Product Be Incredible

Pictures can speak thousand words has been well said and could be the possible reason endorsers are ready to pay any amount to commercial photographers. The way essence of a product has been captured can decide its future in the competitive market. As you can’t take away other alternatives, there is always a need to look unique at least when functionality is not differentiable. Now, commercial photography in the world of advertisement is not looked as any paid service but as a long term investment.

Product photos actually have multitude of uses amongst them increase in sales and brand imaging tops the list. Low quality of images however can reverse the effect and could damage the potential customer’s opinion about your brand. In this digital world, where images speak louder than the words, they have got a prominent role to play in marketing campaigns. Highlights about what a commercial photography can do to your business are discussed below:

• Websites- When for every business online presence has become of paramount importance, images have got some serious functions. First comes online shopping where product displays have big contribution in customer’s decision while adding items to shopping cart.  Second is portfolio website where everything offered by company are presented in a compelling way.
  
• Sales- No doubt in the fact growth in sales chart is directly proportional to high quality images used for promotions. For a customer, difference between a high quality and low quality image mean to purchase or not. Therefore, high quality photography might be expensive but the overall benefit Vs Cost would be much bigger.
  
• Publicity- Throughout the marketing campaign, enrapturing images are required to make it interesting and effective. It would again not increase just sales but would improve overall presence and perception of the business. It is going to help in the long run through loyalty customers who came through creative visuals used by you in catalogues, ads, brochures etc.
  
• Packaging- It is extremely effective since when a customer holds your products, it’s the packaging which is overlooked firstly. Images, content, material of paper or plastic, color clarity, all will count in making a decision of purchasing. Very unique and impelling ways are adopted by companies to make their product packaging distinctive and grabbed many eyes.

Similarly, there are brochures, leaflets, banners, posters, billboards and much more which are used in visual marketing. For home textile photography services, don’t forget to consult the experts of Cannon eye. With experience and imitable ideas, we can surely help out in making your company the first choice of customers.