Tuesday 24 June 2014

How To Attract More Traffic To Exhibition Stands?


Preparation for exhibition must start the day when you receive the confirmation about your presence and space in the event. Don’t wait for its opening to do planning and new creativity. Be specific about your budget and objective of participating in the trade show. Keep the fact in mind that visitors don’t have time to go in the details of each stand. So, whatever you are preparing to present them should be very much crisp, clear, informative and appealing at the same time.

To ensure you get the real business and full return on investment, a strategic planning for marketing campaign pre show, during the show and post show is required. Full time exhibition management service where stand strategy, its designing, stand promotion, graphic designing, merchandising, lead generation etc is handled by professionals so that you can stay fully focused on your business. They build stands in such a way that ounces of business potential come out of the event for you.

Right look for booth needs creativity in terms of lighting, sound, posters, screens, signage and electronic presentations. Avoid too much text or overloaded visuals to be clear and concise about your stall. Some spend a lot in buying irrelevant corporate gifts that visitors either leave in the exhibition hall or their desk drawers. So, choosing a right merchandise gift is another task of fairs that need deep thoughts. Then finally, it’s important that event organizers are fully aware about your business needs. Otherwise, the entire money will go waste if hook candidates are not present to attract and interact with the visitors.

Cannon eye is an advertising agency where exhibition and stall services are available exclusively for furnishing companies. We have the suitable personnel do handle the entire process from designing, fabrication to dismantling of stall. With experience, creativity and skills, we put sincere efforts to make an exhibition a turning point in the growth career of our clients.

Thursday 19 June 2014

Capture in- Depth Detailing


To normal eye it is just a picture, showing things, people a mere canvas reflecting imageries. It is no less than some visual ameliorating your walls or frames. The meager mind can’t comprehend the functionality and deep meaning of a picture. But at Cannoneye it is considered an expression of beauty, a detailed version of a story unfolding various dimensions. Explore the speechless yet meaningful click binding a story line to keep you engaged.

With their photography service they showcase a wide range of shoots to satisfy the needs of varied clients. Starting from a highly creative shoots to a normal products shoot, very bit of attention is given to the fine detailing. Various integrated software’s along with state of the art technology is used to complete the shooting schedule. Our expert photographers are very well versed with latest technology incorporating them in commercial as well as theme based shoots.

The in house studio is equipped with hi-tech cameras and lighting devices to make every shoot appear highly realistic in appeal. Since as we know “seeing is believing” therefore to make the surrounding accurate various props are used to accompany the shoots. The passion to create something unique drives through the entire photography team, making each shoot stand out from the rest. Exploring various multitudes of photography, each shoot is done in a unique way for each client. Capturing life through a click, the quest is to create something so surreal and eternal that it goes on.

The passion to create a distinctive presentation style giving it a personalized touch makes the overall outcome brilliant in its approach. The communication through images is so strong that even the customer associates himself with it. The tryst is to showcase a shot that not only connects with the consumers, but becomes and identity of the brand. Let your words be few and your exposures many.

Wednesday 18 June 2014

Creativity Need of Every Marketing Activity

For a unique brand identity, distinctive ideas, thoughts and creativity is required…. The core values of a company need to be delivered to the target audience without compromising on its image or positioning. Skills, youthfulness and experience when come together, it brings excellent outputs, effective enough to beat the existing competition. It is not the designs that sell in the market but it’s the creativity that brings a major difference.

An advertising agency is a hub of creative minds where everything from concepts planning, designing to copy writing is done in an inimitable manner to make most out of the marketing. To customers, whatever appeals and sounds exclusive, becomes their first choice. In marketing agencies, experts have the talent to present every time something innovative. In the process of becoming a brand, the whole thing from logo, marketing collateral to stall services requires the impactful strategies to woo the potential customers.

If your wish is to expand or get connected with the textile industry, then feel free to join hands with the Cannon eye. Working from more than two decades, solely for the home furnishings business, then our marketing strategies would prove fruitful for you definitely. We have the right knowledge and proficiency required to standout in the home market. Updated with the latest trends, technology and market needs, we put best of our efforts to accelerate the growth of our client business.

To give you an idea about what we deal with, we have a lot in our designing portfolio including corporate identity, company profile, print ads, brochures & catalogs, packaging, POS, outdoor or indoor photography, marketing collateral and stall services for exhibitions. Understanding client needs and then modify services accordingly is what our dynamic and amiable staff do for the assured success.

Tuesday 17 June 2014

How Web Solutions Boost Your Business?

Reliance on the internet is very much common in this competitive era. It has become the need of an hour to reach the worldwide customers and increasing trade revenues consequently. Within no time an extensive awareness about your company, its product line can be created to people sitting in varied regions in a cost effective and reliable manner through web services. From impelling website designs to bringing a heavy traffic to these websites, online marketing services are actually a big relief for the business owners.

Web staff personnel tend to think out of the box so that unconventional results close to perfection can be obtained. They work for various, interconnected domains including web designing, web development, SEO, SMO to name a few. They put sincere efforts to add value in any business. For a smooth e-commerce well structured, secured and user friendly website is required first of all. This is a part of web designing and development where emphasis is laid to cater the needs of a large audience in an impactful manner.

Then, ranking of the website is increased on leading search engines so that through the SEO tactics. In this way, your business can get more and more popularity leaving you free for the other important corporate issues. Once the customer reached your site, online buying of products or what we call e-commerce begins. It encompasses catalog management, electronic data interchange, shopping cart system, online transaction process and much more. Business owner set new benchmarks by facilitating their e-commerce sites with cash on delivery and free shipping facilities. 

Now, if you are thinking of taking your home furnishings business to new heights with online marketing services, then rely on Cannon eye web solutions. Both B2B and B2C e-commerce assistance we can offer to our clients. From building distinctive websites to increasing awareness on social media sites, for a better online presence whatever it takes can be obtained from our company. Even, we have specialization in email marketing that is a part of the brand awareness. Creative ideas and latest technology are the tow key factors that we choose to deliver excellent results.