Monday 15 December 2014

Making More with Print & Packaging

You may find it hard to believe but anything that is put on sale or manufactured required packaging and print. Whether you are providing a small product such as a ring or a television set, everything requires print in their packaging. This is basically conducted by specialists who are dedicated in advertising agencies. Here, designs and font are created which go well with the product. Various images and designs are incorporated which are relevant with the product being packaged.

In many cases, you may have noticed that the image and color of packaging reflects the product inside. It is one of the means to communicate with the customers. It also reflects the status of the brand and the product. If a packaging of a product is dull and out of shape, customers would never want to purchase it as the cover itself is not good looking. To attract as much customers as possible, first of all the packaging must be in shape a strong enough to protect the inner matter from damage. Secondly, what do you see in a product before purchasing? It’s the print involved in packaging, therefore an attractively printed covers finds more customers.

In an advertising agency, all the designers work together to layout a covers which includes all the information based on the product. Some basic requirements are picture of the products, name, brand and price. This way a buying customer can know what contains in the box he is about to purchase.


In Cannoneye, well-trained designers take control of the print and packaging services. New designs and methods of packaging are developed every on and then to bring a diversity in the same product. Colors, design, fonts and pictures are specifically chosen to make the packaging attractive enough. When you have no means of communicating with the public, the packaging can convey your words to the mass. 

Wednesday 10 December 2014

How You Present Products Affects Your Sale

When a product needs reorganization, print and packaging are the factors which need more priority. You may be confused but when you see the packaging you will realize that print involved in the packaging material determines the value of the product. Well, it’s not just about what catches the eye but the packaging material used should also be of strong and durable to hold the contents safe together.

Along with the elegant prints, the packaging material has to be of top mark. May be you have noticed but products which are prone to damage with water are packed in waterproof packages. During shipping these packages are the only thing protecting the products therefore they require strength and durability to keep the products safe through the entire journey.

Services involved in print and packaging requires a lot of effort as they have to be precise in everything. Showcasing the products in its packaging is very important as they conclude the content inside. A picture of the product is a necessity in every packaging. When you go out to buy a product you always look at the picture and decide the product. Similarly, size and color is also very important to create a picture in the minds of the customers.

Besides all the features, the price tag is also a basic requirement of packaging. A compact size with attractive features is what you need to complete the service. Many print and packaging industries adopt the same to make the product familiar among the mass.

Cannoneye is also among the well-known industries to make use of modern methods in print and packaging. Comprising of expert designer, photographers and packaging work force, each and every product can have an identity of its own. Here, print and packaging services are given a lot of importance as this is crucial step before distributing the products to the public.  

Friday 28 November 2014

Interpreting Your Web Needs

Growing your business is the need of every firm. Keeping up with pace with which the big businesses are changing is utmost important. Applying new policies and getting top notch marketing strategies is good but it does not do you any good until you actually reach the masses at a large scale. Through the internet you can reach the farthest of locations and get your presence felt. We at cannoneye let you be the best working with the best. We constantly strive to give you the best of our services and more. To cater you problem with the apt web solution. Some of the services provided are:-

·         Web designing/development: - with the latest innovations in the development at play we make your portal or site grow to the fullest. With Design (Static, Dynamic & Interactive), Development, and Hosting, Domain name registration, Maintenance, and Management System and Site-traffic reports, services we help you make the best out of your efforts.

·         E-commerce:- With proficiency in building up and maintaining a portal for online shopping it will give your business the ample push for growth. In all-inclusive range of B2B (Business to Business) and B2C (Business to Consumer) e-commerce solutions. The module includes shopping cart, payment portals, shipping, tax custom search etc.

·         Internet marketing:- it includes SEO (search engine optimization),SMO (social media optimization), Link Building, PPC( pay per click) etc. these help the portal to be the top searched site among the other competitors, generating sales leads, better sales conversion. With the latest trending blog marketing it gets easier to reach the target group. Servicing also includes Forum marketing and online press release writing and distribution.

·         Presentations:- professional working on to make interactive and easily understandable power point presentation shows the growth of the business on papers. Keeping you satisfied and motivated to put in more efforts.

·         E-catalogue:- it includes the copywriting facilities which also give the information about the site on the internet itself.

Leave your valuable comments, queries, and information in the box given below.

Friday 21 November 2014

Give your Business a Wide Exposure

The world is growing on to shrink into a global village. It is necessary to have a cemented base in order to make your presence felt and stand with the biggies. At cannoneye they constantly strive to bring you the opulent assortments of the web services. It is their responsibility to provide their clients the quality web solutions to cater their needs.  Merging their profound business domain experience, technical knowledge and careful observations of the latest industrial trend they provide accelerating web solutions in all respects. The various spheres of their services include:-

·         Web designing/development -innovative techniques of development implemented to give a whole new image to your site or portal. Services provided under this category are Design (static, dynamic and interactive), Development and Hosting, Domain name registration, Maintenance and management.

·         E-commerce – safe and secure online shopping portal is developed and maintained by them. Offering a comprehensive range of B2B (Business to Business) and B2C (Business to consumer) E-commerce solutions. E-commerce module includes shopping cart, payment portals, shipping, tax custom search etc.

·         Internet marketing – Including SEO (search engine optimization), SMO (social media optimization), Link Building, PPC (pay per click) etc. as their services. They ensure your portal to be top searched engine, generating sales leads, better sales conversion. Blog marketing is one of the latest breakthroughs in the field of marketing including these ways to reach the target consumers. Forum marketing and online press release writing and distribution are some of the tools that the servicing includes.

·         Presentations – the growth of your website is shown through the presentations made by professionals in the form of graphs, animations, graphics, and images. The comprehensive information with explanations is compiled in very easy and clear presentations for you to see the growth of your firm in statistics.

·         E-catalogue – the information about the site is given a digital touch by this along with copy writing facilities. It has brief product descriptions along with images to help customers in making the right decision. 

Leave your valuable comments, queries and information in the box below.

Friday 14 November 2014

Does creativity makes a difference in branding??

It is easy to set certain guidelines, a colorful logo or fancy name for the brand. But to maintain the standard of the company becomes tough in a long run. It becomes hard to satisfy the never ending expectations of the customers especially when the competitors are many to knock you down. There is always some sort of insecurity if you are not able to maintain a transparency or a better level of communication with the clients or customers.

In the form of business events, through social networking sites, personal e-mailers, goodies or occasional sales, updating service without degrading the quality are some of the common ways to attract more traffic apart from delighting the existing ones. However, there is a need of strategic planning and little bit of twist to keep your every attempt differentiable from the competitors.

Here comes the role of advertising agency which keeps informing the business about their actual position in ever changing market. They let you know whether existing services need to be updated or not…. how the target group is responding to upcoming brands and what they need?? While you stay focused on other chores of business, it’s the creative talent of advertising agency which makes a full proof campaign to keep the essence of your brand alive from time to time.

They make business aware about the possible opportunities that can bring tremendous profits. Like participation in a business oriented exhibition, online presence or the user friendly and secured e-commerce portal. This is why Cannon eye deals with all the possible services that can help clients to go beyond defined business goals. A complete solution for the brand reimaging or establishing new brand identity is available under one platform.

We make sure every single task performed by us is done after thorough research to involve lots of uniqueness. This makes us and our clients quite distinctive in the concerned market. Even audience gets happier with the fact their brand keeps coming with something new and useful. It is pretty much essential to hold the attention of existing and new customers which help not just in increasing the customer database but gaining trust as well. 

Thursday 13 November 2014

Creating Something Out of Nothing

Whenever you walk on the street or travel in the metro, you always notice posters, hoardings and pictures. The attractive colors catch your eyes and you start to stare and read the advertisement. This is want a creative design is all about. To keep the public aware of the new trends and make them know of upcoming brands with the help of creativity and originality. The ability to gather new concept and implement make them the designers. In simple terms they lay out the designs in such a way that you cannot avoid looking at it.  

A creative design hub or an advertising agency comprise of a set of experienced professionals who have dedicated their work to keep the customers informed. Marketing, designing graphics using latest computer software, developing website and publishing top-notch images keep them involved in their work. Not only this, but creative design also play a large part in social media. In business, you would be very impressed by the way these designs uplift your product. A full market strategy is created with the help of an advertising agency. Be it a small market area or the entire world, these designing strategies makes a wide contribution in advertising.


Brand and product recognition is widely achieved through these hubs. Creative thinking and ideas is the base of designing. Their work can be seen in magazines, websites, posters, and many more places. Cannoneye is also one of the renowned agencies who work as a team to bring out the best results. Designing logos, catalogues and brochures for different brand and products are developed to keep the market alive. The work which they do can be seen in the designs and concepts they make. Technology, knowledge and creativity make them among the top marketing and advertizing agencies of India. Creative designing India aim at obtaining the right results by creating something out of nothing.

Wednesday 5 November 2014

Why Promotional Activities Need To Be Creative?

Since every product and service these days can be availed by a number of organization, need to be different and unique is more than ever before. Unless the target audience feels interested in the promotion, it is hardly going to reach the action of purchase. Here, comes the role of conceptual promotions and marketing.

Creativity is just like the pillar of any successful advertising campaign. Everywhere from personal selling, direct marketing, sales promotion, sponsorship to public relations, matchless ideas are required in all domains of branding. It helps to build an inimitable identity so that it can stand out among the competitive brands.

In order to differentiate your company from other “me too” products, you need to influence the attitudes and feelings of the target group. It can happen only with stimulated thinking which can convert boring ads into the interesting ones. Meaningful yet appealing promotional material is what today’s generation like and feel attracted towards.

Establishing creative marketing collateral definitely doesn’t mean use of so many colors and pictures. They both are essential but shouldn’t overflow. Just keep your personality and the message you would like to convey to your audience in the mind. It would help you to choose the right image for your company’s branding.

Use of story based graphics, spoken style caption and attention holding colors are some detailing that one need to look into with extra caution.  At every step from designing a logo, website, brochure, banners, inserts, posters to catalogues, creative designing is required. Only experts who have the knowledge of updated trends and latest technology can help to produce fruitful advertising stuff.

Cannon eye is an experienced company which offers integrated solutions to textile industry. Our Creative designing for home textile helped many of our clients to climb the ladder of success in unbelievable time period.

Tuesday 4 November 2014

Excel In Textile Market with Right Advertising

Our blooming textile industry is offering many opportunities to aspirants. It calls for a tough competition and the need to stand out from the crowd. As the products and services of furnishing companies can’t be that much different from each other, becoming customer’s first choice has become a matter of concern. Especially, for new comers it is becoming difficult to gain people’s interest and steal the limelight.

But many are able to grab eye balls with right advertising. What does right advertising actually mean? Well, it is an art of marketing which helps to represent a company in a distinctive style. Systematic sophisticated and creative promotional activities are involved in an effective advertising.

Just launching an e-commerce website, creating colorful logo or banners and posters are not going to bring you enough profits. If you want to beat your competitors there is a need that an emotional connection is made with the target audience. It would require thoughtful graphics, copywriting, photographs etc to which people can relate.

You can evoke the urge to buy your service or product through creative ideas. Through attractive packaging, concept based graphics, ingenious words and right marketing schemes; you can definitely make more profits. It requires both extensive market research and creative minds. An experienced advertising agency is the hub of these two pre requisites.


Cannon eye is offering creative designing for home textile from last two decades. Thus, we are well versed with kind of technology, information and promotional strategies that work in this industry. We have been a part of many of our client’s growth and still are serving many of them. If you wish to shine in this industry then, have a look at integrated services we offer to our clients at www.cannoneye.com. We believe every customer and his business needs are different, therefore customized solution is what we serve. 

Saturday 1 November 2014

Essentials for Right Branding & Advertising

Branding is important for all your business related requirements and a large amount of focus and emphasis should be laid on it. You need to develop a brand identity with the right tools and branding partner.

Here are some tips which can be incorporated to enhance your business growth:

-          Redefine your brand

You need to make an impression with your brand logo, so make sure the designing is up to the mark and reflect your domain clearly.

-          Add emotions to your brand value

  The need of having a strong strap line that sends out a clear signal of what your business is all about is a great way to add some emotions that can connect.

-          Make sure you have a driving force

Superlatively position your brand through rigorous advertising and marketing schemes that work in your favor.

-          Building relationships

You need to bind a trust level with your patrons and new customers through consistent services and good quality products.

-          Don’t try to imitate

The first rule of becoming a successful brand can only happen if you have certain distinctiveness that sets you part from others. Don’t every try to copy what others are doing, try to take a different path altogether.

-          Create global presence

Make sure you are accessible to people through a global platform which can be through internet. Start your static website and reach out further with distant audiences.

-          Appearance does matter

The way you showcase your products to the target audiences is of utmost importance. The quality of printing and packaging says a lot about the quality of goods and services one provides.

Go ahead and choose the right branding partner for all your needs, Cannon Eye proves to the perfection choice with its spectrum of services ranging from creative design hub, photography, web solutions, prints & packaging and exhibitions & fairs to make your brand presence felt.


Friday 31 October 2014

Guide towards building an authentic brand

The whole idea behind building a brand is to make your brand consistent and carve a unique persona of your business ethic. Coming up with marketing strategies that not only makes the target customer separate you from your competitors but also build a trust level. Branding is quite a demanding job, as it requires a 360 degree change and time to time updating of technology and advertising tact tics.
At times it can even be a daunting job; therefore a professional assistance is required for steady growth. 

CannonEye proves to be your perfect branding partner and helps in rebranding and launching your business on a more meaningful level. Through their extensive services like creative design hub, photography, web solutions, print & packaging and fairs & exhibitions and effort from their professionals building the authenticity of your brand is quite an easy task.

Project yourself as a brand through the following steps and gain familiarity with the desired target group.

-           Find the correct logo
Good visual representation helps in developing memo ability among the audience, your logo should voice what your business stands for. Make a promise to your customer that would resonate through your services. Creatively design the logo; it should be such that it instantly impacts people.

-          Frame brand image
Excellent photography can capture the real, aesthetic appeal and the sight of potential customer. Well shit photographs and a conceptual theme make a whole lot of difference on how your brand is perceived by the crowd.

-          Select your brand color
Have a particular style of packaging that fits your style is necessary, people should co relate with the print and packaging of your brand with the quality you offer.

-          Go global
In order to expand the reach of your brand you need to be accessible to everyone, anywhere. Develop an online website specifying the services and good you provide, which can be viewed by anyone.

-          Come in contact
Follow up and up gradation are very important aspects which can be done only when you have the right feedback. Participation in exhibitions and fairs are huge platforms that bring you close to your new customers and patrons.


Thursday 30 October 2014

A Focused Approach towards Brand Building

Brand building can be seen differently through various perspectives, some calling it the correct image of your business others claiming it to be successful revenues over a period of time. But in the most accurate and true sense it should be called a merger of adequate marketing strategies that psychologically impact a customer’s desire to buy your product.

Therefore the most important aspect of a dedicated tactic of brand building is gaining instant identification as a brand which can be done by an impactful business Logo. As it may take many years to gain trust and acceptance from the customers making your brand recognizable, there are various other steps one should take towards brand enhancement.

-          You need to develop brand awareness which can be done through detailed representation of your business. Have a logo that says it all about your product and services, without doing much.

-          Try to acquire trust by developing positive feelings towards your products, which can be done through desired creative’s and photography that effectively showcase your ethics and products.

Extensive branding leads to faster growth and give an amazing value to your company, differentiating your brand from others. Your end goal should be to create more awareness and familiarity among your target customers about your brand.

-          Apart from offline strategies some efforts should be made over a global platform to increase approachability. Connect to a larger audience as you implement SEO techniques to increase the traffic towards your website.

-          Make use of varied social media site to make people more aware of your presence and simultaneously encouraging sales through e-commerce portals.

-          You can also come in direct contact with the audience by participating in trade fairs and exhibitions, giving a closer view of your business to the customer.

The importance of consistency in your brand building process is quite essential which can be fruitfully carried out with the help of a right branding partner. Cannon Eye plays the role of your branding partner by efficiently employing its wide range of services from creative hub design, photography, web solutions, print & packaging and exhibitions and fairs to make your business hold strong in dynamically changing market.

Thursday 16 October 2014

With Impactful Online Presence Expand your Business Manifolds

Growing business over the time can become difficult no matter what sort of industry you are dealing with. It’s the time when people are highly connected over the internet and actively participate to be in the competition.  You can bring tremendous benefits to your business with latest web technologies. Get the world within your grip to reach the higher goals set by you in less time and budget. The effective, swift and cost effective way to connect with global clients and customers is what an online presence of business helps to do.

There are certain domains that are interconnected and help to flourish your business with the passing time. A brief idea about them you can have in the next segment.

Ø  SEO- Search engine optimization is the process of improving the ranking of a company over popular search engines. With Google, MSN and yahoo, target customers can easily come to know about your services and product range.

Ø  SMO- For branding, social media optimization is quite an effective tool. It involves activities like article submission, press releases, blog and forum marketing to create awareness among the target group.

Ø  Link Building- It’s the technique to reach good ranks and become visible online very often. If quality links are attached to your website then, automatically a superior reputation and higher visibility you can get over the internet.

Ø  Email marketing- It’s all about sending mails for expanding business relationships and advertising the brand. Emails are used to send ads, ask for sales and donations, request business with a sheer of building a loyalty trust and brand awareness.

Ø  E-catalogue- As everyone prefers to shop from the comfort of home instead, an e-commerce website is quite essential. It allows customers to browse through the entire collection of a brand or company in a hassle free manner. 


It’s just a gist behind the extensive research that goes within the web department. However, one can be assured of visibly increased sales if hired a reliable, experienced and organized web team. Cannon eye over the years have been a part of their clients growth no matter it was the challenge of creating a new identity or reimaging the existing one. With the supportive and knowledgeable web staff personnel along with smart technologies we bring a remarkable difference in the turnover of a company. 

Saturday 11 October 2014

Connect Your Brand In Relevant Ways

For any business startup, robust brand building strategies are needed to make your brand more visible. Just to make people more acquainted to the fact that brands are more than logos and logos have a concept hidden in them. Branding involves a wide spectrum of activities to develop a successful business strategy.

Just to help your brand get good amount of exposure Cannon eye proves to be your perfect branding partner. Covering a huge clientele base in the home textile domain, it assures to provide you with the best possible branding solution for all your needs. Concentrating on the few key attributes of branding, Cannon eye work towards the success of your business.

-          Your brand should be an ethical promise to your customer, showcasing the value they stand on. Instill trust and creating loyalty among your customer with best in quality products.

-          It also represents the uniqueness of your business, on how you differ from other based upon the kind of goods and services you provide.

-          Portray the true ethnics that act as the foundation of your business, making everything fall in correct place.

A successful marketing campaign of brand enhanced is one which looks after complete 360 degree change of the company. From start to finish everything should be well planned and kept, keeping tab on all the activities.

·         Creatively present your business with a highly attractive Logo that speaks a thousand words. Many creative campaigns should be incorporated to ensure people stay glued to the concept that you have in your mind.

·         For drawing creative ideas we need some assistance with detailed images, therefore the photography should be of utmost quality giving the right impression of your business.

·         Packaging is also an important aspect, which can’t be neglected as a lot it concluded by the customer just by seeing the packaging.

·         To enter the global platform gets synced in with the World Wide Web, creating a larger presence among customers.


So get things right and create a huge impact with right services and active team of professionals. 

Wednesday 8 October 2014

Promote Yourself with Creative Ideas

No matter what your business stands for, bright ideas to promote your brand and enhance the visibility is highly essential. As opportunity might come knocking at any time, you need to be fully geared up for the events which might follows. Marketing is an essential need for any business, as branding communicates your company ethnic to the potential customer.

To get noticed in the public eye, you need to incorporate many novel ideas and attract customers. Here are some activities which you can devise while making an impression in the marketing and building up your company identity.

-          Have company logo that stands out among various logo along with good readability and a strap line. The strap lines should be strong and assertive and make people believe that you actually stand for what you say.

-         Your corporate stationery like your business cards and letter head should speak professionalism. As the first impression is the last one so make sure your stationery is different and unique to catch some eye balls.

-         Having a well defined record of all your work through a catalogue or a brochure come in handy while showcasing prospective partner what your business is capable of.

-          You can also take the help of web and interact with your customers through social media, blogs or your own website which get them acquainted to you.

-         Print and packaging also contributes a lot in how people perceive your brand. Unique ways of packaging inserts attract more people out of curiosity while the enhanced quality makes them think of quality.

-         Get yourself in print media through advertisements, hoarding and posters clearly depicting in graphical form the imageries of what you excel in, in a very refined way. Strong visuals with highly creative ideas tend to take your brand to the next level.

Just to help all the brands get good amount of recognition and visibility Cannoneye proves to be your perfect branding partner. They have a wide spectrum of services to cater clients and provide best creative design in home textile domain living up to its ethics.